Yesterday was Canada Day, and I stumbed upon a blog post, from a Canuck who had some good, sensible marketing lessons we can learn from the good people of the True North Strong and Free.
He shows how Canadians can teach us:
- Why old-school marketing approaches are working less
- Persuasion over ramming messages down customers' throats
- The importance of trust
- What customers expect from us in terms of being 'nice' suppliers
- ...and my favourite - to eliminate fluffy jargon
Thanks to James Chartrand.
See the full text of his post here.
Happy Canada Day, Eh?
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