Clear marketing ideas... from Canada


Yesterday was Canada Day, and I stumbed upon a blog post, from a Canuck who had some good, sensible marketing lessons we can learn from the good people of the True North Strong and Free.








He shows how Canadians can teach us:
  • Why old-school marketing approaches are working less
  • Persuasion over ramming messages down customers' throats
  • The importance of trust
  • What customers expect from us in terms of being 'nice' suppliers
  • ...and my favourite - to eliminate fluffy jargon

Thanks to James Chartrand.
See the full text of his post here.

Happy Canada Day, Eh?

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